Earn points. Enjoy perks.

Good Harbor Rewards

Collect points as you shop and trade them in for small delights.

Earn points every time you shop

SHOP WINE, EARN POINTS, GET REWARDS

When you join, for every dollar you spend, you’ll earn points to redeem toward exclusive food and wine experiences at Good Harbor Vineyards on the Leelanau Peninsula. Membership levels give our most loyal members access to different types of experiences with special pricing based on your membership level. The higher the membership level, the more access you have to private catered experiences. Unlike a wine club, there are no automatic shipments. Membership is complimentary.

ENTHUSIAST MEMBERS

Earn 1 Point for every $1 spent

Everyone who buys anything from our online shop is automatically enrolled for FREE into the "Enthusiast" membership level. Tasting room purchases require you to create an account at check-out to be enrolled in the program and begin to collect points. There's no annual commitment to buy wine.

CONNOISSEUR WINE CLUB MEMBERS

Earn 2 Points for every $1 spent

Get extra perks from day one. Become a Connoisseur Club Member and get 20% off wine bottles and glass pour purchases and double the Loyalty Points of the Enthusiast membership level. It's FREE to join and when you do, you're automatically set up to receive Loyalty Points. Wine Club Members are required to purchase any 6 bottles of wine during the April and September wine allocation season. See FAQ below for benefit details.

DO YOU ALREADY HAVE POINTS?

LOGIN to find out

Wine Club members do NOT need to set up another account. They are automatically enrolled when they join the Connoisseur Club. Login to your account to see how many Loyalty Points you may already have. For non-club members who want to join the Loyalty Points Program, please note you will be automatically enrolled when making an online purchase.

Everyone gets 1 point for 1$ spent, but wine club members get double the points and many other benefits.

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Exclusive access to members-only gift sets + 20% discount when purchasing up to five gift sets per transaction.

VINEYARD WEDDINGS IN LAKE LEELANAU, MI

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FAQ

ABOUT REWARDS

What is the Aurora Cellars Loyalty Points Program?

Aurora Cellars Loyalty Point program is a premier winery loyalty program created to give you more. For every dollar you spend at Aurora Cellars, you’ll earn points to redeem for exclusive food and wine experiences at Aurora Cellars. Membership levels give our most loyal members access to different types of experiences with special pricing based on your club membership level. The higher the membership level, the more access you have to private catered experiences. Unlike a wine club, there are no automatic shipments. Membership is complimentary.

What are the benefits of joining?

In addition to receiving exclusive access and preferred pricing for Aurora Cellars Loyalty Program experiences, members enjoy several benefits, including:

No annual membership fees
No automatic shipments
Discount prices on select events and private experiences
Invitations to exclusive events
E-newsletter with exclusive announcements and offers
Bonus point offers on orders
Bonus points for attending select events

How does Aurora Cellars Rewards work?

When you enter your email and contact information following a purchase you are automatically enrolled in Aurora Cellars Loyalty Program and begin accumulating your points. Unlike a wine club, there are no annual membership fees or automatic shipments. For every dollar you spend, you’ll earn points per dollar for all purchases made—either in person at the winery, by phone, or online. You can also receive points for attending select events at the winery. Membership begins when you sign up regardless of the amount you spend. Advocate members earn 1 point per dollar spent on purchases. Wine club members earn 2 or 3 points per dollar spent based on club membership level. The higher the membership level, the more points are earned on purchases.

Is there a membership fee?

No. Aurora Cellars Loyalty Program does not have an annual membership fee. Members only pay a redemption fee when redeeming certain rewards.

How are member levels determined?

Loyalty Program membership levels are determined by club membership level.

What are examples of Loyalty Program experiences?

Aurora Cellars Loyalty Program experiences showcase Aurora Cellars Winery’s gracious hospitality and our breathtaking winery estate. From private winemaker tastings, guided vineyard tours and tastings, and overnight stays in our luxurious accommodations, there is something for everyone to enjoy. Rewards are divided into categories:

Wine flights and food
Private Experiences
Special Offers (such as Virtual Tastings)
Overnight Stays

How do I enroll?

Simply enter your contact information when making a purchase and you begin earning points.

Is Aurora Cellars Rewards a wine club?

No. Aurora Cellars Loyalty Program is not a wine club; it’s a family of friends who share our love for food, wine, and gracious hospitality. There are no annual membership fees or automatic shipments. You can purchase flights and glasses of wine, a selection of artisanal food offerings, and other non-wine merchandise whenever you wish, and earn points based on your purchases. Club members may use their points toward exclusive Loyalty Program experiences.